Héctor Serrano | Valencia Souvenir
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Valencia Souvenir

A project directed by Héctor Serrano

Designed by students of the Master in Product Design at the UCH-CEU.


A collection of souvenirs of the city of Valencia, questioning the stereotyped perception of this objects as “Kitsch”. A contemporary and emotional view. Souvenirs that are not only a memory, but also experiences that tell us stories in a simple and unique way.


Designers: Lucía Entrialgo, Marta Lluesma, Mena Bo, Noelia Muñoz, Daniel Lima, Rafa Perales, Lorena Ruisi, Borja Sepulcre, Ignasi Soler