Héctor Serrano | Our Daily Bread
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Our Daily Bread

A project directed by Héctor Serrano

Designed by students of the Master in Product Design at the UCH-CEU.


Bread as a social element “Our Daily Bread” explores the more social aspect of this very familiar foodstuff. Over the course of a week, the designers were transformed into bakers – but bakers with a particular interest in the contexts, situations and behaviours related to bread. The results stem from their observations, with which we can closely identify.


Photography: Carles Rodrigo Monzó Special thanks for their advise and allow us to use their Bakery: Vicente Trenco Lloris Bakery