Agency: Llorente & Cuenca
A collection of toys designed to promote playtime between parents and children by disconnecting from the screens. Created as part of the Screen Pollution campaign by Multiópticas to encourage the proper use of screens. The toys work with the battery of the mobile, when connected they perform an action: painting, vibrating, walking or rolling. Encouraging play and keeping parents and children away from the screen. The six toys are made of plywood and powered by electric motors connected to the mobile.
100% of the proceeds go to the Christmas campaign of the Messengers of Peace Foundation.