Collaboration: Joaquin García, Enrique Miñarro and Javier Esteban
Winner of Madrid Concept Bus Award
HORIZONTE Madrid Concept Bus is a futuristic, innovative and disruptive bus that shows the innovation, sustainability and digitalization that electromobility is bringing to public transport. A human and emotional proposal, where the user experience is the most important thing; designed and thought for people.
HORIZONTE aims to dignify public transport. A bus that the people of Madrid feel proud of, a bus that you want to get on and not just have to use. Not just a bus but a new icon for the city that represents its commitment to electromobility, innovation, sustainability and inclusion.
On the outside there are three main elements that characterize HORIZONTE and show its disruptive character; the luminous band, the information strip and a large access door.