Concept and direction: Héctor Serrano
Designers: Students of Industrial Design department of UCH-CEU
Photographer: Jordi Adria
Year: 2006

Ursula y Violeta explores the most social, emotional and human side of objects surrounding coffee and the situations created around it. Presented as a collection of everyday objects that provoke social interaction in a natural and simple manner, with familiar situations interpreted in an unexpected way. The objects create the scenes of a story where two characters, Ursula and Violeta are friends that have not seen each other for some time, then meet again and spend long afternoons chatting, laughing, crying and gossiping. Coffee is probably one of the most social and popular drinks in our society, it has become the perfect partner in numerous situations: a chat with a friend, a goodbye, a welcome, a declaration of love, etc... The phrase "let's meet for coffee" has become the default sentence to meet someone even if you are not having coffee. The social aspect is in fact as important as the drink itself! Ursula y Violeta is a project by the students of Industrial Design department of UCH-CEU. Concept and direction by Serrano.

Designers: Attua Aparicio, María Año , Elisa Morán, Rut Aguado, Rocio Bosca, Irene Rodríguez, Jorge Sales, Victor Bellver, José Antonio Aranda, Mateu Nadal, Juan Borras, Sergio Mendoza, Mariaelena Gianmoena, Carlos Velasco, Eva María Cerveró, Elena Chillida, Raúl Edo, Chiara Grassi, Mariaelena Gianmoena, Begoña Cubero, MªJesus Tarazona, Chiara Grassi, Cristina Berluti and José Antonio Gómez.