It takes inspiration from the frustration of setting the alarm when going to sleep and not knowing if it is set properly. The alarm time is clearly indicated not only graphically but physically. Just press to hide it or show it, so when alarm is IN then is OFF when OUT is ON. The large buttons at the back allows you to change the time easily just looking at the display without the need to see the controls. A very intuitive alarm clock to make sure your alarm is set correctly.
Red Dot Design Award 2016
DELTA Finalist ADI Awards 2016